To us media buying is beyond procurement of media inventory or negotiating price and placement for advertisements. We treat media buying as part of brand architecture. When engaging with client we prepare an advertising strategy that recommends an overall approach to the content, design, placement and frequency advertising. Our work also includes a global media plan for the advertisements, listing the optimal publications and websites in which the client could place its advertisements. Moving beyond strategy we prepare a series of corporate advertisements to raise client’s profile, we also do media planning and buying and branded content development. We leverage on our relationship with media partners to negotiate and buy media optimally to achieve high ROI.